Tag Archives: Twitter

A Super Bowl List of Lists: The Best Commercials and More

Idina Menzel, Adele Dazeem, Super Bowl, National Anthem

Let’s hope John Travolta doesn’t introduce her.

Remember when the Super Bowl was just the NFL’s championship?

Neither do I.

It’s long been one of those few remaining events that can still seize the national attention, like the Oscars or a presidential election. You don’t have to care about sports to be interested in the Super Bowl. It touches on everything — advertising, of course, but also pop culture, social media and just about anything else that any target audience might want to consume, purchase or discuss.

Gronk, Rob Gronkowski, Super Bowl, hot, hottest man in NFL, hottest football player, stud,

Aw, cute… the kitten, too. (Bah-dah-bing!)

Here’s a list of some of the more interesting lists about the Super Bowl out there, just to illustrate the obvious in a fun way. And to help give you a few juicy factoids to drop if you’re stuck at a party with people who actually want to talk about, you know: The Game.

  1. The most exciting Super Bowls of all time, according to stats stud Nate Silver.

Lots of lists on Super Bowl commercials, of course:

  1. The Wall Street Journal – tops online so far for 2015’s game.
  2. I Heart Radio – Top 26 ads ever
  3. Good Morning America – The top 10
  1. Remember Oreo? Check out the best-ever brand tweets during Super Bowls
  1. Every Super Bowl: winners and losers
  1. The hottest players, ranked by The Gaily Grind. Trust the gays on this one – Gronk, anyone? Much better judges than whoever …
  1. … compiled this ranking of all the rear ends in the game, from Buzzfeed
  1. Can’t make it to Vegas but want to bet? The best sports books here to put some money down…
  1. … and more to bet on, including how Idina Menzel might do in her National Anthem performance.

Second only to lists about commercials might be lists about food for your Super Bowl parties.

  1. Here are 50 from The Food Network
  1. Buzzfeed ranks more from worst to best
  1. Wardrobe malfunction – or Up with People? The best halftime shows
  1. The top Classic Rock commercials
  1. And finally, something from real life… The Best Super Bowl / Bucket List Headline: Wrongfully convicted man gets sent to the game with his dad.

Remembering the First Word in ‘Social Media’

Jason Dominy, social media, Twitter, Facebook, Instagram, Atlanta, 2Do3D, social media, communications, friends, how to make friends, how to meet people, meeting people in real life, IRL

Jason Dominy, right, posts pictures to Facebook after meeting people like Mark Tioxon.

I was at a party recently. I knew about half the folks there and was having a nice time going from chat to chat. At one point, I paused to look around for the next conversation and saw another man across the snack table doing the same thing. I decided to introduce myself, but before I could, he called my name.

“Hi,” I said, walking over. “How do you know who I am?”

He said his name, and I recognized it.

“That’s right! We follow each other on Twitter and Instagram,” I said, thus beginning the next nice round of cocktail party conversation. Turns out he’s dating an old friend of mine, who was also at the party, and I introduced them to friends I had brought.

It reminded me of Jason Dominy, a new friend who’s making it his mission to keep the “social” in “social media.”

Project 2Dto3D

Two years ago, Jason started reaching out to Twitter connections – people he’d never met IRL (In Real Life) — and asking them to meet for coffee or lunch.

Jason Dominy, 2Dto3D, meeting people in real life, IRL, social media, Twitter, Facebook, friends, dating, Instagram

Jason with yours truly. He wrote that he liked my blog and asked to meet for coffee.

“I thought I was kind of silly that we live in the same city, we have a lot in common, I like what they have to say – and we’d never even sat down and talked.”

He says his goal is to connect with people in “real and relevant ways.” He’s met about 75 so far, and some have led to lasting friendships or business connections. He calls his effort 2Dto3D and has posted a photo album from the meetings on his Facebook page.

“People are tired of the façade that social media can give,” says Jason, a social media manager at an Atlanta agency. “Anything that gives you a chance to break that down, well, people are interested in that.”

What about you? Have you had similar instances of expanding your real-life contacts via Twitter, Facebook or other social media?

Or do you think this is still a way to avoid contact with actual people? That online “relationships” are just a way of self-isolating?

I like Jason’s efforts. I was glad he reached out to me and I’ve enjoyed getting to know him. And at that party a few weeks ago, Twitter and Instagram helped paved the way for some fun introductions.

Would they have happened anyway? Maybe, but an icebreaker is as an icebreaker does, right?

‘We’re both stunned’

Now here’s an example of a different kind.

UnknownI have a buddy in Miami who noticed over time that he had developed a Twitter friendship with someone he’d never met – someone who didn’t have a name or face on her bio. After naturally tweeting to each other about common interests for several months, my friend asked her to get together for a drink.

That was last fall.

They’ve been dating ever since.

“We were meeting up just for a beer, just because we both seemed interesting to the other,” my pal said. “I’d never seen her until the day I walked into that bar. It was definitely not a date, and neither of us had any ideas about this becoming romantic. We’re both stunned that it did.”

He said not everybody wants to have a wide-open public persona on the Internet, but meeting some of the people you interact with online can have positive outcomes.

“If it wasn’t for Twitter, I never would have fallen for ‘that total stranger I met on the Internet.’”

Ain’t nothing wrong with that.



19 Examples of the Worst Jargon of 2014

jargonHere’s a lesson from the first day of the first writing class anyone ever took: Write to express, not to impress.

That should be simple enough to remember. But too often, we churn our way through clichés, jargon and other stale expressions that indicate we’re not interested in expressing ourselves – we’re just moving our lips or striking the keys.

Relying on jargon, acronyms and the like isn’t just annoying and lazy. It’s bad for business because it says: I do not care if you understand.

Jargon, Buzz words, Atlanta, Business, Corporate communications, language, clarity, stop saying these stupid thingsIt’s always good, easy fun to list ridiculous and overused words, non-words, phrases and gibberish that find their way into everyday discourse. Seems like most of it’s in business, doesn’t it? Corporate-speak can really kill English the most.

I’ve put together a list here of some of the Worst Jargon of 2014. I’m including a few examples that aren’t jargon exactly but remain crimes against the language. Thanks to friends and colleagues who contributed.

1. Learnings. An example: “John is back from his conference and will share some of his top learnings with us.”

2. Stakeholdering. I’m not sure, but I think it’s supposed to mean “relationship building,” or something like that.

3. Conceptualize. Have you used the Business Buzzword Generator? Try it now. It’s a hoot.

4. Skilling. This takes the “learning” example to the next depth. “The team will need some skilling on how to use the new processes.”

Mrs. Jones is the lady on Hudson Street... because a noun is a person, place or thing.

Mrs. Jones is the lady on Hudson Street… because a noun is a person, place or thing.

5. Ask. Here’s perhaps the worst, and perhaps most common, example of using a verb as a noun for no reason at all, except that you heard your boss doing it. Example: “When you go to the budget meeting, what will your main ask be?”

6. Choiceful. “When we’re making those decisions, we have to be really choiceful.”… I have no idea why anyone would ever say that, but people do it every day in Corporate America. See also: impactful.

7. Solution – as a verb. I’m not kidding. “We have a real challenge here, but we also know how we’re going to solution that.” Also: “update.”

8. Eventize. From a friend in Hollywood. An example: “We’re eventizing our entertainment slate.” Translation: We are airing this new show and it’s so incredibly hot that it’s going to be a big event, not just a regular TV show.

9. Utilize. Because “use” was out of town?

10. At the end of the day. Unless you’re in “Les Miz,” never.

11. Iconic. We used to call old movie stars “legendary.” Now, somehow, anyone of any note must be referred to as “iconic.” Stop, please.

Uhm... like, totally!

Uhm… like, totally!

12. Uh… and Uhm… Have these replaced “like” and “ya know” in conversation or business meetings and presentations?

13. Obviously – when it’s not obvious at all. If it is obvious, you probably don’t need to say so.

14. Ideate. “We should spend a little more time with the ideation on this…”  (Translation:  We still need to work on this, and some of that work will require creative thought.)

15. Swirl: “Our intent is to minimize the swirl on this one…”  (Translation: How do we keep the fewest number of people involved in this decision?)

16. Swimlanes: “We need to make sure everyone is clear on their swimlane and stays within it.”  (Translation:  Everyone needs to do what they are supposed to do and not spend time doing other people’s stuff.)

17. Hashtag. Use a hashtag, but stop saying it. With air quotes.

18. Mindshare. An editor friend sent that one. I have no idea.

19. Maximizer. Sounds naughty.

And here’s a fun piece with more examples on CNN.com. Oy!

Share your own examples. I wish I could incentivize you…

Why Social Media Storytelling is Like a Good Burger

PRSA, Georgia, Atlanta, Maggiano's, public relations, internal communications, business communications, social media, storytelling, facebook, twitter, instagram, children's hospital of atlanta, fleishmanHillard, Georgia Tech, Tech

My burger of choice is at Yeah! Burger, and here Steven Norris and I disagree. He’s more a Bocado man.

I love a good burger and I love storytelling. But it took a Georgia Tech social media pro to connect them for me today.

Social media storytelling is a lot like a good burger, Steven Norris said at a panel discussion sponsored by the Georgia chapter of the Public Relations Society of America. A burger should be handcrafted, authentic and multi-layered, just like many stories told via social media. Different channels are like various toppings and condiments — with content being the meat patty and analytics the bun.

I like the idea, largely because it puts content as the centerpiece, regardless of, say, condiments or toppings. It will vary from project to project whether we employ chiefly Twitter, Facebook, any of the others or a combination of some of them. Maybe you lead with a nice slice of American cheese, squirt on a little ketchup and mustard and add some pickle slices today. Tomorrow, you keep it to a simple double-stack with mayo and lettuce. Wrap it all up in fresh-baked analytics, and you’re good to go.

PRSA, Georgia, Atlanta, Maggiano's, public relations, internal communications, business communications, social media, storytelling, facebook, twitter, instagram, children's hospital of atlanta, fleishmanHillard, Georgia Tech, Tech

Maria Jewett and Meg Flynn, with Steven Norris’s slide on the social media storytelling/burger recipe.

You get what he meant.

Some other nice moments from him and the other two panelists:

  • Steven: Any good social media post drives readers back to your website.
  • Maria Jewett of FleishmanHillard: “Having a great cause and having a great story will help your brand grow.”
  • Maria: “I am the editor of my own personal story and so are all of you” — and it’s not much different working for brands or companies.
  • Meg Flynn of Children’s Healthcare of Atlanta: It’s better to focus on original content (including images) than repurpose marketing material and stock photos.

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Please subscribe to this blog at the top of the right column, or by clicking “Follow” in the top left of the page. Thanks! 

Follow me on Twitter @JayCroft!

The Week in Review: Thanks for a Record Number of Page Views!

storycroft, page views, engagement, blog, Atlanta, John Rocker, Survivor, Truman Capote, Positive Challenge

Thanks for helping me end the summer with a bang!

I want to thank subscribers to this blog for their support over the last eight months. With your help, storycroft.com got more page views on Friday than on any other day. And on Sunday, we came this close to setting another record.

Why the excitement? First, I jumped on a breaking story that’s relevant to my premise. Then I worked the system hard while staying true to that premise.

Early in the week, I had two posts — about finishing my Positive Challenge and about great quotes from Truman Capote — that drew a good but unremarkable amount of page views and engagement. But right after I posted about Capote, news came that “Survivor” was adding controversial ex-baseball player John Rocker to its cast of castaways. I had to weigh in — and I got some of the Internet traffic driven by Rocker and the show.

I decided to build on it by re-linking some older posts to referral sites where I had posted them before, like reddit.com and stumbleupon.com, and I was stunned by the tidal wave of page views that came from them a few months after their first run. (Thanks, Sophie… and Josh, The Run Commuter… and the King of Pops… and Ponce City Market…) I also sought out other discussion boards about Rocker and other topics in my posts, and that got me referrals from large, commercial sites.

Just as important, engagement was high on the blog and on my social media pages. Readers were clicking through photo galleries. And on links and images at the bottom of posts. And retweeting and sharing posts on Twitter and Facebook. Anybody can lure in one-timers with click bait. But that doesn’t interest me. At some point, we have to focus on improving engagement at least as much as page views.

Oh, I want new readers, of course. But I also hope anyone who visits storycroft.com will come in and sit a spell, as we say down South. To click on another story, leave a comment, recommend it on social media.

You know: Have a conversation — and tell a story.

If you enjoyed this post or anything on storycroft.com, please subscribe at the top of the right column. And ask a friend to do the same. Thanks! 

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7 Times U.S. Rep. John Lewis, the Civil Rights Legend, Has Conquered Social Media

U.S. Rep. John Lewis, D-Ga.

U.S. Rep. John Lewis, D-Ga.

U.S. Rep. John Lewis is Atlanta’s veteran Congressman and a civil rights legend. He’s also a master communicator, as anyone who has seen him speak or has read his riveting, beautifully rendered memoir, “Walking with the Wind,” can tell you.

Now Lewis has been providing some of my favorite updates, photos, tweets and videos on social media lately. Just Thursday night, I saw this Facebook status update:

During the movement, we didn’t have Facebook or Twitter. We didn’t have the Internet. I am constantly amazed at our capacity to communicate using new technology. I hope you all will take a few moments and follow on a new platform for me, Instagram. But we must remember it is not enough to click like or retweet, we have to use our bodies and let the sound of our marching feet roll across America.

I had to smile when I read that — and it’s not the first time Lewis has been a highlight online. His story is the story of the modern South, a living example of this country’s deepest struggles and triumphs. Now in his 70s, he’s carried his story to Facebook and Twitter … and Instagram. Here are six more of his recent social media highlights.

Rep. John Lewis, congressman, congress, u.s. representatitive, rep, Atlanta, Georgia, civil rights, hero, legend, social media, master of the house

On Facebook on July 7, Lewis wrote: “Fifty-three years ago today, I was released from Parchman Penitentiary after being arrested in Jackson, Mississippi for using a so-called white restroom.”

* On Twitter, @repjohnlewis, July 8: “Hate is too heavy a burden to bear. Love is a better way.”

* And July 2: “If the Civil Rights Act was before the Congress today, it would not pass, it would probably never make it to the floor for a vote.”

Rep. John Lewis, congress, congressman, Georgia, Atlanta, Stan Lee, Marvel comics, ALA, American Library Association

With Marvel Comics creator Stan Lee on June 3 at a conference of the American Library Association.


* Superheroes Unite! Lewis has published a graphic novel memoir, “March,” and was a childhood admirer of comic books. Here he is with Stan Lee, creator of Spider-Man, The Fantastic Four and countless more, at a librarians’ conference. Some 3,000 people liked this pic on Facebook; he also shared it on other sites.

* No Pinterest? I couldn’t find an account for Lewis on Pinterest. But there are countless pins, including this one from NBC News, 7 Things to Know about Rep. John Lewis (R-Ga.)  This is also a nice primer on Lewis and his achievements, for anyone who wonders what all the praise is about.

* The ‘Happy’ Dance: Lewis posted this on YouTube a few weeks ago, and then it was everywhere. Joyous and sublime.

BUY: ‘Walking with the Wind,’ his memoir

BUY: The ‘March’ trilogy graphic novels


Why ‘Carrie’ Still Means So Bloody Much to Gay Audiences

Betty Buckley, Miss Collins, Carrie, prom, gym teacher, Twitter, tweet, Broadway star, Tony, Cats, Eight is Enough, stepmom

Betty Buckley as Miss Collins, and today

Nancy Allen, Chris Hargensen, Carrie, mean girl, blood, Sissy Spacek, Betty Buckley, Twitter, tweet

Nancy Allen as evil Chris then, and more recently

I met Betty Buckley the other day. Nancy Allen, too.

OK, it was only on Twitter. But I was as starstruck as poor Carrie White at the prom.

In the classic 1976 horror movie “Carrie,” Buckley played the gym teacher sympathetic to picked-on Carrie (Sissy Spacek), and Allen was the Original Mean Girl who rigged that awful prank with the pig blood.

I love “Carrie” and both of them in it. It’s a great movie, I’ve seen it a thousand times and I can quote the firecracker dialog between the two.

Allen, as Chris: “You can’t hit us! You’ll get canned for this, you bitch!”

Buckley, as Miss Collins: “One more word out of you and I’m gonna knock you down! Do you understand me?”

Fairy tale gone dark

The story of “Carrie,” itself a dark twist on the Cinderella myth, has endured for 40 years, since Stephen King published it as his first novel. The Oscar-nominated movie made stars of King, director Brian DePalma and Spacek. And over the following decades, “Carrie” became:

  • a historic Broadway musical flop in the ’80s (with Buckley, an actual Broadway diva, as Carrie’s twisted mother);
  • a two-part TV movie that was also a failed pilot for a proposed series (Carrie lives!);
  • a revised off-Broadway musical revival;
  • and, last fall, a movie remake that didn’t make much of a splash.

The story’s power continues because of its universal appeal of the teen-age outsider taking revenge, of course, but also because of powerful subtexts about religious oppression and — if you want to go there —  young women’s emerging sexual power illustrated through the motif of blood, first menstrual, then destructive.

Carrie, poster, Spacek, Nancy Allen, Betty Buckley, Twitter, tweet

The before-and-after poster

Continuing into the deep end, I add the gay subtext, which is one of the reasons it’s always resonated so deeply with me. What gay kid couldn’t identify with Carrie, whose religious parent literally locks her in a closet and suppresses her sexuality so thoroughly that it explodes in uncontrolled adolescent bursts — and who then gets to go to prom with the cutest boy in school … and kill all the creeps who made her life hell?

More than the novel or even just the bare bones story, it’s the original movie — as a cinematic tour de force by DePalma, Spacek and the rest of the cast — that most cemented “Carrie” in our collective consciousness. And Buckley and Allen were instrumental in that for me — as a young movie lover and as a young gay male. In the movie, just before bloody hell breaks out, Buckley tragically tries to safeguard Carrie but unwittingly allows Allen to fulfill her meanness and dump a bucket of blood on the girl, whom she has falsely elected prom queen. As everyone in the world knows, Carrie uses her psychic superpowers to burn down the school and kill just about everybody.

“Carrie” is supposedly a horror film, but for me it’s heartbreaking. Every time I see it, the movie lulls me into believing that this time, Carrie’s fairy tale will end beautifully. But every time… cruelty, heartbreak, humiliation.

After the success of “Carrie,” Buckley and Allen each went on to good, long careers. Buckley became the stepmom on “Eight Is Enough” and won a Tony in “Cats.” Allen married and divorced DePalma and made “Dressed to Kill” and “Robocop.”

Fast-forward many years

A few days ago on Twitter, someone I follow tweeted something about Buckley’s role. I replied with another piece of “Carrie” trivia. And Buckley retweeted it, sending me into, well, a twitter. I thanked her and replied with a crack about how cool it would be to hear from Allen — and I did! More twittering ensued, and I resisted the urge to ask them both a bunch of questions like the ‘70s movies geek that I am.

Today’s celebrities are all over social media, of course, like Ashton Kutcher and Katy Perry. And good for them — or anyone using these tools to connect with friends, family, customers, fans or whomever. But I’ve never been one to follow celebrities online.

This was my first (and second) “brush with greatness” on social media, the equivalent of saying hello with a smile at the supermarket, and a total surprise. Plus, I picked up a few dozen new followers from all the retweeting.

Thanks, ladies. For a few minutes, you made me feel like a real movie queen.

BUY IT: “Carrie” (1976), Sissy Spacek, Piper Laurie


Follow me on Twitter @JayCroft!

What’s Her Story: Small-Town Shop Owner Uses Integrated Marketing to Tell Her Tale, Grow Her Business

Helene Singer Cash, Crystal Couture, Lebanon, Tennessee, TN, town square, small town, boutique, internet, marketing, Facebook, twitter, pinterest, instagram, fashions, shoes, accessories, nashville

Helene Singer Cash

Helene Singer Cash lost her shop space in 2010 when a flood devastated much of Nashville, Tenn. She reopened 30 miles to the east, on the old town square of Lebanon, population 25,000 (slideshow below). Since then, Crystal Couture – where Singer Cash sells trendy women’s clothing, jewelry and accessories – has grown so much that she’s moving into a space more than three times the size and just a couple doors over. Singer Cash says the key to her success has been a marketing approach that mixes traditional methods, small-town hustle, the Internet and social media.

You’re a small business in a small town. Do people ever ask what you’re doing on the Internet and Facebook?

Oh, all the time. People always ask me, why are you trying to talk to people everywhere, and I say because I want to sell to people everywhere. The Internet has opened up the world to everybody who’s willing to learn how to use these tools. We’re on Facebook and Twitter (@TheCrystalStore), Pinterest and Instagram, plus have a website with a  blog – all of that.

Is that wide net effective in a small town?

It’s just a part of it. We also advertise in four small, local newspapers, and have partnered with publications to write fashion based articles once a quarter, which I don’t have to pay for. And we sponsor a morning segment on one of the local radio stations every morning during drive time. People forget that newspapers and radio in small towns are still doing well and are affordable for small businesses. You have to mix it up to let people know what you’re about.

Your website does more than just promote your merchandise. Why is that?

We want to be seen as fashion experts and friendly advisers in this community – and to talk about popular trends and current events in fashion. It helps connect us to our customers and our community. We want to tell a story,  to have an emotional attachment, to create synergy so that there’s a reason you want to come out and visit us. There’s a story to it, an emotional attachment or commitment, and they want to be included. People like feeling a part of things and feeling included.

You’re fairly new to this town and you’re a part of a mini-rebirth on the square – with several trendy boutiques popping up next to the old antique shops.

We are really involved in Lebanon and very committed to our community. That’s the other thing, you know – you have to support your community, and we do. Giving back is a huge part! You have to support the community that supports you. We like to work with non-profits such as United Way, New Leash on Life and Historic Lebanon. We are active in the city with the Convention and Visitors Bureau, Wilson County: Place to Be, 2 different Chambers of Commerce, tourism committees. I attend city council and county commission meetings and actively know the council and commission members. We sponsor the Lebanon High School Band, Leadership Wilson and Books from Birth. We support, sponsor and donate to many charitable organizations, events and projects.

Some small business owners think they don’t have time for social media, or they’re intimidated or think it’s just a fad. What do you say to them?

Social media is not a fad and it is here to stay!  No matter if you are a bricks & mortar, e-commerce or both, social media is a huge part of what you do.  From branding to marketing–you can shape the opinion others have your business by creating social media campaigns.  Remember, social media is not just Facebook.

This slideshow requires JavaScript.


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A #Twitter Tale, with Tips: How One Newbie Went from Zero to 5,000 Followers in Just a Few Months

This is an encouraging story about a) how to gain Twitter followers and b) the pleasant social aspects of social media that come up when we actually engage with each other. On Saturday, I saw a tweet from Sushant Misra (@treptalks) that shared his excitement about amassing 5,000 followers. I tweeted my congratulations, noting that, as a (more or less) newcomer to the Twitter scene, I’m still short of one-tenth of that amount. Sunday, Sushant sent me a direct message saying that I had inspired him to write an entry on his blog, which focuses on digital entrepreneurship. I’m reblogging it here. It’s full of useful information and perspective and contagious enthusiasm about his Twitter growthAnd I love how this illustrates the “social” aspect of “social media” — Sushant and I have never met or exchanged any comments before this. Enjoy! And, thanks, Sushant.

FOCUS + How I got 5k Twitter followers (real world case study)…

Sushant Misra, blog, treptalks.com, trep, talks, entrepreneur, blogging, twitter, 5000 followers, followers, newbie

Sushant Misra

Last night I reached 5000 followers on Twitter. Not a huge accomplishment but still I sent out a little celebratory tweet.

After a little bit, I received a DM (direct message) on Twitter from a fellow tweeter….I have obscured the identity for privacy purposes: “That’s great about the 5,000 followers. I’m struggling to top 500. Can’t even imagine 10X that many! Congrats.”

And this really got me thinking.

When I started Trep Talks a few months ago, I had no background in social media (I mean zero, none whatsoever). Previous to this, I thought it to be a waste of time. Obviously, now I know that was an error in thinking.

But really when I started 5-6 months ago, social media just seemed like a foreign language to me. And I had the EXACT same thinking as the fellow tweeter above. I used to be in awe and wonder of how some people (especially people like Gary Vaynerchuk) are able to engage so many people and create huge followings. They surely must have some special gifts and talents.

But now I am much more comfortable with the language of Twitter and how it works. When I read that message last night, I thought to myself, I can show this person a thing or two that would allow him to gain targeted followers quickly.

The difference that made the difference was that I decided to FOCUS. (Before I go on any further, I must mention that I am still a newbie when it comes to Facebook and Google Plus but now that I am much more comfortable with Twitter and getting results on it, I am beginning to focus on Facebook and learn the platform now.)

I knew I was starting from ZERO so I decided to choose 1 platform (Twitter) and decided to Focus. The results did not come right away, in fact I think I probably gained 70% of my followers in the last couple of months.

I had to try different things to see what works and what doesn’t. For a couple of months I was joining Twitter Chats 3-4 hours per weeks and asking questions from other influencers. Paid attention to what kinds of tweets got the most favourites and retweets (for example, I noticed that when I mentioned revenue numbers of the guests I was interviewing, that got a lot of favourites and retweets).

I discovered things like “5 daily suggested tweets” by Buffer that usually tend to get a tons of engagement and you can schedule them with one click. In fact that is the first things I do everyday.

I discovered Triberr which is great platform to build relationships with fellow influencers and for one-click sharing great ready-made content.

I also discovered some very effective third party tools like Hootsuite and Just Unfollow that allow you to schedule tweets and gain targeted followers.

And I also discovered that none of the above will work if you are NOT bringing your personality, heart, and true self to the table and really have a desire to connect with your audience.

What seemed like a mystery a few months ago, is no longer a mystery because I decided to focus, try different things, and learn along the way.

I am now beginning to do the same for Facebook….hopefully, I will have some lessons to share in a few months. I am currently doing the same things with newsletters (including this one), trying out different things to see what works and what doesn’t. It is not easy but it is possible if you are willing to pay your dues.

— See more at treptalks.com

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