Tag Archives: Social Media

Little Girl’s Perfect Little Story Will Make You Smile

Bella Ortega, flowers, sunflowers, kid, child, girl, garden, gardening, happy, smile, story elements, perfect little story

Bella blossoms along with her flowers. Click to make bigger.

Here’s a short story that can help all writers in our search for content.

My friend Evelyn Amaya Ortega posted this photo of her 8-year-old, Bella, on Instagram and Facebook with the following caption.

She planted the seeds. She waited patiently all summer as the plants grew… And grew… Getting taller and taller. This week, the flowers bloomed. #Happy

More than 140 people liked the photo on Facebook, including writer Karen Rosen who astutely noted, “That is a perfect 24-word story with illustration. It should be in a magazine.”

I agree. Evelyn’s short tale contains all the elements of a narrative. Character, location, conflict, rising action, climax — even a sweet denouement.

The next time someone tells you they don’t have enough material or space to craft a story, show him this.

In business writing, the same holds true under the content-marketing definition of story. The image and text are compelling, engaging and emotional. They could hold the interest of customers looking to buy flowers, seeds, tickets to a summer camp or even in a Public Service Announcement about good parenting and spending time with your kids.

Look at that face! That smile!

That’s a story, by any definition.


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13 Easy Tips for Better Storytelling, Content Marketing

Ann Handley, Content Rising, content marketing, Skyword, Tom Gerace, Robert McKee, storytelling, brand journalism, everything the light touches is content, The Lion King

As I like to say, “Stories are everything, and everything is content.” Thanks to Ann Handley for this clever way of putting it, which she shared at Content Rising in Boston.

What’s the difference between a story and a narrative?

Between a story and information?

And what does it mean to run #LikeAGirl?

Such were the questions about 300 content marketers, storytellers and other media pros discussed last week at a conference I attended in Boston. Content Rising, put on by the Boston-based Skyword agency, focused on how to engage audiences with useful, compelling content — articles, video, photos, social media and more. It was one of those energizing experiences you hope for from a professional gathering, with lots of smart people, goodwill and creative energy bouncing around.

I love how events like this get covered now via Twitter. It’s like having a roomful of reporters sharing best quotes and reactions. Here are 13 tweets from the experience that give a pretty good overview of what’s being discussed about content marketing and storytelling these days.

Marketing Stats amid the Media Evolution

Tom Gerace, founder and CEO of Skyword, opened with stats that show brands need to stop interrupting what consumers want and instead become what they want. Take a look at these photos. Marketers believe their work has changed more in the last two years than since the dawn of television. On Facebook, 15 billion pieces of content are posted each month.

Storytelling Tips from a Master

Robert McKee, a screenwriting coach and author on storytelling, shared some thoughts on what  a story is and is not — and pointed out that young adults and teen-agers are too smart for traditional, B.S. marketing that’s little more than bragging.

I love a wise curmudgeon who calls people on their B.S.

Finding Your Voice

Author Ann Handley is always thoughtful, engaging and entertaining. Handley says finding the right tone and voice is the “secret sauce” of effective content marketing.

Look for little opportunities to enliven such traditionally dull, perfunctory spots as the “About Us” page with copy that can be fun and deliver your brand voice.

Finally, A Few Words on Innovation

Dan Pallotta, inventor of multi-day AIDS and breast cancer walks, closed with some inspiring thoughts on innovation.


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One of Atlanta’s Most Exciting Chefs Takes It to the Streets

Westside Provisions, Atlanta, Westside, West Midtown, Hector Santiago, El Burro Pollo, Pura Vida, latin food, restaurant, latin restaurant, latin eatery, burrito, chicken burrito, Atlanta, street food, fair, market, Ponce City Market,

Chef Hector Santiago, of Pura Vida and Top Chef fame, serving his delicious burritos at the Westside Provisions District Farmers Market.

The Westside Provisions District Farmers Market, which just started for the season, was humming Sunday with sunny browsers picking up produce, handmade candles and kimchi. But the draw for me was Chef Hector Santiago, whose insanely missed Pura Vida tapas restaurant was my favorite spot in the city for years.

At the El Burro Pollo burrito stand, he rolled me up a  lunch so tasty it took me back to the orgiastic delights of Pura Vida — those flaky empanadas packed with juicy meat, the sweet and sticky pork puff pastries, the silky fresh seafood ceviche… and the avocado ice cream. Ah, yes and truly … the avocado ice cream.

Hector also had Pura Vida’s sister sandwich shop, Super Pan; appeared on “Top Chef;” and served as executive chef at Abattoir for a while. Lately, he’s been doing “pop-ups” like this one at fairs and markets around town. (You can keep up with his appearances on Facebook and Instagram.)

Hector Santiago, El Burro Pollo, Pura Vida, latin food, restaurant, latin restaurant, latin eatery, burrito, chicken burrito, Atlanta, street food, fair, market, Ponce City Market,

Santiago rolls up my lunch, El Burro Pollo.

Now he’s planning a one-night return on June 25 to Pura Vida, with a pop-up at the old spot, 656 N. Highland Ave., now home to Sweet Auburn BBQ.

Any of that avocado ice cream planned?

“Oh, man,” he said. “You know, I could do that as one of the desserts for the pop-up.”

And he says he’s about ready to share details of his upcoming spot, which could be El Burro Pollo or Super Pan. He didn’t want to talk about the location on Sunday, but media outlets have reported it will likely be in Ponce City Market.

That’s almost as close to my home as the old Pura Vida. I’ll take it.

Here are some pics from Sunday’s market. It will be open from 10 a.m. to 2 p.m. every Sunday through September, at Howell Mill Road and 14th Street. Click a picture to make it bigger; mouse over to see the captions.

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How a History of Computers Will Make You a Better Communicator

innovatorsWalter Isaacson tried something different as he was finishing his newest book, “The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution.”

In the acknowledgements, Isaacson says he turned to crowdsourcing for suggestions and corrections on many of the chapters.

“By using the Internet, I could solicit comments and corrections from thousands of people I didn’t know,” Isaacson writes. “This seemed fitting, because facilitating the collaborative process was one reason the Internet was created.”

“The Innovators” offers other key lessons for today’s digital communicators — content marketers, brand journalists and corporate writers, among them.

Walter Isaacson, The Innovators, Atlanta, CNN, Time magazine, computers

Walter Isaacson

Isaacson has been both chairman of CNN and managing editor of Time magazine. His best-selling biographies include “Steve Jobs,” which came out shortly after the Apple genius died in 2011.

“The Innovators” dovetails beautifully with the Jobs bio — and both are beautiful examples of journalistic reporting and writing at its best.

Isaacson says one excerpt was read by 18,200 people the first week he posted it. He received scores of comments and hundreds of emails. And he used them to make changes and additions to his manuscript.

Outsourcing isn’t a new idea, of course, as Isaacson acknowledges. It’s part of the useful fun of social media, and I’ve enjoyed doing it for this blog, for free-lance articles, and on internal communications projects at large corporations. After I spent 20 years in newsrooms, with their constant swirls of collaboration, I still value reaching out to others as part of my communications process.

Ada Lovelace, Turing, Jobs, Gates, Isaacson, Atlanta, CNN

Ada Lovelace, computer pioneer

Validation from a master is nice. And here are seven more great lessons for all communicators from “The Innovators,” which tells the history of how today’s digital innovations came into being, from programming pioneer Ada Lovelace to more familiar names like Alan Turing, Jobs, Bill Gates and more. It’s a fascinating tale, with each chronologically ordered chapter so rich you could write a separate book on individual players (which, of course, many people have, including Isaacson).

By tracing the history and innovators, Isaacson shows us:

1. Creativity is a collaborative process. “As brilliant as the many inventors of the Internet and computer were, they achieved most of their advances through teamwork.”

2. Collaboration can go from one generation to the next, and on and on. “The digital age may seem revolutionary, but it was based on expanding the ideas handed down from previous generations.”

3. Physical proximity is beneficial. “There is something special … about meetings in the flesh, which cannot be replicated digitally,” Isaacson writes. He cites Yahoo! CEO Melissa Mayer discouraging the idea of working from home, and others who designed workspaces to encourage random encounters.

Franklin, Isaacson, Innovators

“Benjamin Franklin: An American Life”

4. The best leadership teams combine people with complementary styles. Here, Isaacson cites the varying strengths of our country’s Founding Fathers — including Benjamin Franklin, the subject of one of his earlier books.

5. A great team pairs visionaries, who generate ideas, and operating managers, who carry them out. “Visions with execution are hallucinations.” Isaacson cites “lingering historical debate over who most deserves” credit for inventing the electronic digital computer — a lone professor whose machine never fully worked, or a team of three who were able to get their machine operating.

6. Man is a social animal, as Aristotle first noted.

 Almost every digital tool, whether designed for it or not, was commandeered by humans for a social purpose. Even the personal computer, which was originally embraced as a tool for individual creativity, inevitably led to the rise of modems, online services, and eventually Facebook, Flickr, and Foursquare.

7. Creativity matters most. Isaacson opens the book with the story of Lovelace (1815-1852), who wrote the first algorithm meant to be carried out by a machine. He brings it back around to her at the end. “As she pointed out, in our symbiosis with machines we humans have brought one crucial element to the partnership: creativity.”

Isaacson castigates people who might scoff at engineers lacking an appreciation the arts, while blithely admitting they don’t know a mole from a molecule. The next round of innovation will rely on those who can link the two — “beauty to engineering, humanity to technology, and poetry to processors,” Isaacson writes.

It’s good advice and maybe a warning.

Relax, Atlanta: Manuel’s Tavern Isn’t Going Anywhere

In the video, spokesman Angelo Fuster clears up the confusion about Manuel’s. 

Manuel's Tavern, Atlanta, bar, institution

Manuel’s Tavern on the corner of North and Highland is an institution. People ask me where I live, and I say, “Near Manuel’s,” and they say, “Oh, yeah, I love that place.”

Facebook and Twitter were all abuzz this morning over news about beloved Manuel’s Tavern being closed to make room for a new development on the corner of Highland and North avenues.

I was confused by the articles (from Creative Loafing, the Business Chronicle and the AJC) as well as the response from people on social media. I saw responses slamming the “news” as just one more example of how we don’t value anything here in Atlanta, how we toss aside our institutions for something new and shiny.

Those reactions didn’t jibe with how I took it, as a reasonable approach to improving and preserving an old spot that’s on a prime corner of real estate — especially after reading owner Brian Maloof‘s Facebook statement.

So I walked the two blocks down to Manuel’s for chili and a grilled cheese, and to get it clear for myself.

“This building is going to be here. This place is going to be here just as you see it now,” spokesman and longtime Maloof family friend Angelo Fuster told me. “This bar is gonna be here. These booths are gonna be here. Those walls are gonna be here.”

Seems this is just another example of people reacting on social media to headlines, assuming the worst, and popping off emotional responses. (Scroll down this Twitter feed to see some examples. There were plenty more on Facebook — “sad,” “end of an era,” etc…)

Manuel's Tavern, Atlanta, bar, institution

Where everybody knows your name…

The business remains with Maloof, son of the late founder Manuel Maloof, Fuster said. The property was sold, from Manuel’s Properties to Green Street Properties. The plan allows for a four-story development on the 1.6 acres but doesn’t mandate one, Fuster said. The new buildings will go where the large parking lots are now.

In his statement, Maloof said,

The land sale is part of a partnership deal with Green Street Properties to renovate our building on North Ave. and North Highland Ave., refurbish the tavern and also develop a neighborhood-scale, mixed-use development on the immediately surrounding property.

Under the agreement, I will continue to be the sole owner of Manuel’s, Green Street will become our landlord, and the tavern will have a long-term lease at its present site.

The sale will allow much-needed structural updates to the building, which is about 100 years old and has been home to Manuel’s since 1956. The bar will be closed during renovations for about three months next year.


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15 Reasons We Love Dishing on the Oscars

Host Neil Patrick Harris is set.

Host Neil Patrick Harris is set.

We love talking and reading about the Oscars as much as we love going to the movies, it seems. And as Oscar Night has morphed into Awards Season, there’s more to read about the Academy Awards than ever.

Here’s a list of 15 fun or smart pieces I’ve come upon recently, broken up into categories – from storytelling to fashion, from diversity to travel and parties.

DIVERSITY

All 20 acting nominees are white, and many observers complain that “Selma” was the victim of the mostly white Academy’s tendency to ignore achievements by African-Americans.

1. Oscar spotlight draws attention to movie industry’s failure to reflect a diverse America, from The Associated Press.

The lack of nominations for “Selma” director Ava DuVernay and star David Oyelowo were a particular flashpoint, viewed by many as unjust oversights not only because they merited honoring, but because their absences furthered an ignoble Oscar history.

2. Martyred genius Alan Turing of “The Imitation Game” spawned this piece: Why do gay characters have to die in order for actors to get Oscar nominations?

BRUTAL HONESTY FROM VOTERS

th-13. The Hollywood Reporter talked to a voter about “Selma,” who said, “There’s no art to it.”

4. And another who didn’t ‘get’ the movie “Birdman” and found  “Whiplash” offensive

MARKETING/STORYTELLING

5. How content marketers can learn from Hollywood’s menu of offerings, from the Spin Sucks column for marketing and PR pros.

Profits from big summer blockbusters and popcorn thrillers can help to offset smaller returns on indie films and niche documentaries.

Each type of movie content has its place in the overall scheme.

Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.

6. How Marketers can win the Oscars.

No award show is bigger than the Oscars. Last year, 43 million people tuned in, earning it the largest nonsporting television audience since the finale of Friends. But the event isn’t just about a few hours on a TV screen. Through digital, audiences are engaging with the Academy Awards well before, during, and after the actual event. On Google alone, there were tens of millions of Oscar-related searches last year. It would likely take decades to watch the variety of Oscar-related content on YouTube. This all adds up to many new opportunities for brands to participate in these massive cultural moments beyond the telecast.

7. Do you trust your audience? Storytelling lessons from a great movie

JUST FOR FUN

Here's hoping for a bumpy night. (Notable loser: Bette Davis did not win for her greatest role, in "All About Eve.")

Here’s hoping for a bumpy night. (Notable loser: Bette Davis did not win for her greatest role, in “All About Eve.”)

8. How to throw an Oscar party — my piece on Coca-Cola’s Journey site.

9. From The New York Times, 8 trips inspired by Oscar-nominated films – including a visit to The Martin Luther king, Jr., National Historic Site in Atlanta.

10. How movie fans are voting on Twitter.

11. A look inside the swag bags worth $167,000 that even the losers get.

12. Download the nominated scripts for free.

13. From Groot to Godzilla, Visual Effects Oscar Hopefuls Reveal Their CG Secrets.

LOOKING BACK

14. Harper’s Bazaar has pictures of all the Best Actress dresses through the decades.

15. Oscar has had his regrets, particularly about ‘Crash’ — Academy members reassess past Oscar decisions.


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Are You an Instagram Cliche?

instagram, cliches, photos, snapshots, pictures, pets, dogs

I don’t even have a pet, but I couldn’t resist posting this pic of me with my friend’s little buddy, Dexter. Great dog.

Ever scroll through Instagram and notice that a lot of the photos seem familiar?

Your old roommate’s beautifully topped latte?

Your sister’s airplane-wing-through-the-window?

Well, the good people at Mashable did. And they’ve decided to help us all be more original, I suppose, by sharing their list of the 12 most clichéd Instagram pics. For me, Instagram is just a source of fun and another way to stay in touch with friends and see what interesting strangers and brands are doing.  I love the creative shots along with those that have a certain familiarity.

But as a writer and editor, I hate clichés. So I scrolled through my Instagram feed to see how many transgressions I’d committed there against Instagram’s dirty dozen.

1. Toes in the Sand. GUILTY

Instagram, cliche, photos, photography, snapshots, vacation, toes in the sand

On vacation in Barcelona. Lazy pic? Sure… lazy day.

2. Clouds. GUILTY

instagram, cliche, pictures, photos, images, how to take better pictures, miami, south beach, airplane, palm trees

Blue skies smiling at me in South Beach.

3. Food Porn. GUILTY

instagram, yeah burger, atlanta, cliche, food porn

Food porn? You bet! Can’t get enough of Yeah! Burger in Atlanta.

4. Nail Art (fingernails did up). INNOCENT! 

5. Inspiration Quotes. GUILTY

instagram, inspirational quote, putt-putt, cliche

Putt-putt wisdom, but wisdom nonetheless.

6. Tall Buildings Shot from the Ground. INNOCENT! (Surprisingly)

7. Latte Art. INNOCENT! (Surprisingly again…)

8. SMS Conversations. INNOCENT!

9. Airplane Wings. INNOCENT!

10. Bathroom Mirror Selfies. INNOCENT!

11. Circle of Feet. GUILTY

My sisters, nieces and I got our toenails painted. Nice family outing. (I'm the one with the hairy toes on the left.) Wait -- does this count as Nail Art, too?

My sisters, nieces and I got our toenails painted. Nice family outing. (I’m the one with the hairy toes on the left.) Wait — does this count as Nail Art, too?

12. Sunsets. GUILTY

Instagram, pics, photos, cliche, photographs, snapshots, Atlanta, sunset

Not your typical sunset pic, but a sunset pic all the same. Down North Avenue in Atlanta.

Six out of 12, maybe seven if you count the toenails thing twice. Is that good? Bad? I don’t know… But I’m not sure any of this is such a terrible thing, as suspicious as I remain of clichés in text. And I think Mashable missed a few. From my feed, I would add:

1. Blooming flowers.

Instagram-Cliche-Bloom

2. Geometric shapes of hallways, portals, etc.

photo 1

3. Completely pointless selfies.

photoAre they overused and lazy — or part of the point,  the sharing of sights that catch your eye, little moments of your life? It depends on why you use Instagram, I suppose. Are you simply sharing, or are you trying to attract people and motivate an audience toward some action?

It also depends on how much effort you’re willing to make to get a more distinctive image. My friend and professional photographer Ben Gray offers some easy tips here.

What do you think? Have any Instagram cliches of your own? Let me hear from you, and follow my Instagram account here.

A Super Bowl List of Lists: The Best Commercials and More

Idina Menzel, Adele Dazeem, Super Bowl, National Anthem

Let’s hope John Travolta doesn’t introduce her.

Remember when the Super Bowl was just the NFL’s championship?

Neither do I.

It’s long been one of those few remaining events that can still seize the national attention, like the Oscars or a presidential election. You don’t have to care about sports to be interested in the Super Bowl. It touches on everything — advertising, of course, but also pop culture, social media and just about anything else that any target audience might want to consume, purchase or discuss.

Gronk, Rob Gronkowski, Super Bowl, hot, hottest man in NFL, hottest football player, stud,

Aw, cute… the kitten, too. (Bah-dah-bing!)

Here’s a list of some of the more interesting lists about the Super Bowl out there, just to illustrate the obvious in a fun way. And to help give you a few juicy factoids to drop if you’re stuck at a party with people who actually want to talk about, you know: The Game.

  1. The most exciting Super Bowls of all time, according to stats stud Nate Silver.

Lots of lists on Super Bowl commercials, of course:

  1. The Wall Street Journal – tops online so far for 2015’s game.
  2. I Heart Radio – Top 26 ads ever
  3. Good Morning America – The top 10
  1. Remember Oreo? Check out the best-ever brand tweets during Super Bowls
  1. Every Super Bowl: winners and losers
  1. The hottest players, ranked by The Gaily Grind. Trust the gays on this one – Gronk, anyone? Much better judges than whoever …
  1. … compiled this ranking of all the rear ends in the game, from Buzzfeed
  1. Can’t make it to Vegas but want to bet? The best sports books here to put some money down…
  1. … and more to bet on, including how Idina Menzel might do in her National Anthem performance.

Second only to lists about commercials might be lists about food for your Super Bowl parties.

  1. Here are 50 from The Food Network
  1. Buzzfeed ranks more from worst to best
  1. Wardrobe malfunction – or Up with People? The best halftime shows
  1. The top Classic Rock commercials
  1. And finally, something from real life… The Best Super Bowl / Bucket List Headline: Wrongfully convicted man gets sent to the game with his dad.

Remembering the First Word in ‘Social Media’

Jason Dominy, social media, Twitter, Facebook, Instagram, Atlanta, 2Do3D, social media, communications, friends, how to make friends, how to meet people, meeting people in real life, IRL

Jason Dominy, right, posts pictures to Facebook after meeting people like Mark Tioxon.

I was at a party recently. I knew about half the folks there and was having a nice time going from chat to chat. At one point, I paused to look around for the next conversation and saw another man across the snack table doing the same thing. I decided to introduce myself, but before I could, he called my name.

“Hi,” I said, walking over. “How do you know who I am?”

He said his name, and I recognized it.

“That’s right! We follow each other on Twitter and Instagram,” I said, thus beginning the next nice round of cocktail party conversation. Turns out he’s dating an old friend of mine, who was also at the party, and I introduced them to friends I had brought.

It reminded me of Jason Dominy, a new friend who’s making it his mission to keep the “social” in “social media.”

Project 2Dto3D

Two years ago, Jason started reaching out to Twitter connections – people he’d never met IRL (In Real Life) — and asking them to meet for coffee or lunch.

Jason Dominy, 2Dto3D, meeting people in real life, IRL, social media, Twitter, Facebook, friends, dating, Instagram

Jason with yours truly. He wrote that he liked my blog and asked to meet for coffee.

“I thought I was kind of silly that we live in the same city, we have a lot in common, I like what they have to say – and we’d never even sat down and talked.”

He says his goal is to connect with people in “real and relevant ways.” He’s met about 75 so far, and some have led to lasting friendships or business connections. He calls his effort 2Dto3D and has posted a photo album from the meetings on his Facebook page.

“People are tired of the façade that social media can give,” says Jason, a social media manager at an Atlanta agency. “Anything that gives you a chance to break that down, well, people are interested in that.”

What about you? Have you had similar instances of expanding your real-life contacts via Twitter, Facebook or other social media?

Or do you think this is still a way to avoid contact with actual people? That online “relationships” are just a way of self-isolating?

I like Jason’s efforts. I was glad he reached out to me and I’ve enjoyed getting to know him. And at that party a few weeks ago, Twitter and Instagram helped paved the way for some fun introductions.

Would they have happened anyway? Maybe, but an icebreaker is as an icebreaker does, right?

‘We’re both stunned’

Now here’s an example of a different kind.

UnknownI have a buddy in Miami who noticed over time that he had developed a Twitter friendship with someone he’d never met – someone who didn’t have a name or face on her bio. After naturally tweeting to each other about common interests for several months, my friend asked her to get together for a drink.

That was last fall.

They’ve been dating ever since.

“We were meeting up just for a beer, just because we both seemed interesting to the other,” my pal said. “I’d never seen her until the day I walked into that bar. It was definitely not a date, and neither of us had any ideas about this becoming romantic. We’re both stunned that it did.”

He said not everybody wants to have a wide-open public persona on the Internet, but meeting some of the people you interact with online can have positive outcomes.

“If it wasn’t for Twitter, I never would have fallen for ‘that total stranger I met on the Internet.’”

Ain’t nothing wrong with that.


 

FOLLOW ME ON INSTAGRAM! @jaycroftatl 

When the Photographer Started Running, What Did He Get? #Runography, of Course

We all long for a career doing something we love.

Ben Gray, Atlanta, Journal-Constitution, AJC, running, runner, ultra distance, ultra-marathon, marathon, people who run crazy distances, instagram, runography, belt line

He carries a little tripod for the occasional selfie.

Some of us find passion in a hobby.

Ben Gray has both – and a way to combine them in a new creative project on social media.

Five days a week, Ben, 43, wraps his iPhone in a plastic baggie and tucks it into the inside-waistband pocket of his running shorts. Then Ben – an award-winning photojournalist and an ultra-marathon runner — hits the streets, trails and backroads of Atlanta for runs that can last several hours.

Along the way, when he spots something that would make a good photo, he stops, takes out the iPhone, gets a quick shot – and uploads it to his Instagram account with the #runography hashtag.

Ben Gray, Atlanta, Journal-Constitution, AJC, running, runner, ultra distance, ultra-marathon, marathon, people who run crazy distances, instagram, runographyThen he keeps on running.

Ben estimates he’ll log 2,000 miles this year. He’s burned 163,000 calories so far in 2014. This year, he ran his first 100-mile race. And he only started four years ago (not counting high school track).

At age 39, Ben had covered the Peachtree Road Race for The Atlanta Journal-Constitution for many years. He always thought it looked like fun, so he decided to start training for the 10K.

“I hated it when I started,” he says now. “The turning point was when I could go a distance and actually get somewhere. I could find different routes and check out different neighborhoods.”

Soon he was running from the AJC’s Dunwoody office to the Lindbergh MARTA station. His wife and two kids would drive from their Southwest Atlanta home to their Decatur church 11 miles away, and he’d meet them there on foot.

The Peachtree led to his first marathon, then first 50K, 50-miler, 100K and onward.

That takes a lot of training, but a photographer’s eyes are never blind to what he’s passing. The iPhone is easy to carry and Ben likes the constraints of it and posting the shots immediately. No fuss, no filters, no slowing the heart rate — and no treating it like an assignment for work.

He’s growing a following on Instagram and considering ways to take #runography to another level.

“It’s really about what I like and what I’m seeing,” he says. “And hopefully, other people like it, too.”

Follow Ben on Instagram 

Click here for 3 easy tips for better pics


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