Here’s a short story that can help all writers in our search for content.
My friend Evelyn Amaya Ortega posted this photo of her 8-year-old, Bella, on Instagram and Facebook with the following caption.
She planted the seeds. She waited patiently all summer as the plants grew… And grew… Getting taller and taller. This week, the flowers bloomed. #Happy
More than 140 people liked the photo on Facebook, including writer Karen Rosen who astutely noted, “That is a perfect 24-word story with illustration. It should be in a magazine.”
I agree. Evelyn’s short tale contains all the elements of a narrative. Character, location, conflict, rising action, climax — even a sweet denouement.
The next time someone tells you they don’t have enough material or space to craft a story, show him this.
In business writing, the same holds true under the content-marketing definition of story. The image and text are compelling, engaging and emotional. They could hold the interest of customers looking to buy flowers, seeds, tickets to a summer camp or even in a Public Service Announcement about good parenting and spending time with your kids.
Look at that face! That smile!
That’s a story, by any definition.
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