Tag Archives: online magazine

Coca-Cola Spreads the Inside Story of Atlanta’s BeltLine

Atlanta, BeltLine, Coca-Cola, Coke, Journey, brand journalism, content marketing, Ryan Gravel, Cathy Woolard, Lisa Borders, transportation solutions in big cities around the world, making the most of existing infrastructure

One of Jeff Roffman’s photos on Coca-Cola’s Journey site shows a family enjoying Atlanta’s BeltLine.

Coca-Cola‘s online magazine Journey just posted the first part of a two-part feature I wrote on the Atlanta BeltLine, and I hope you’ll click over and read it.

The good folks at Journey gave me plenty of space and the talents of free-lance photographer Jeff Roffman. I wrote it for readers beyond Atlanta who might not know about the BeltLine but will be interested to see how it is progressing and what they can learn from it.

The story also is a good opportunity to check out Journey, which is full of great copy, photos and information about all kinds of things all over the world. It’s a leader in brand journalism/content marketing. And you’ll notice that it’s not all about marketing Coca-Cola. It really is a bright, engaging general-interest magazine — which also includes resources traditionally found on corporate websites.

Here’s the article. Please share and let us know what you think.

EARLIER: Building the ‘BeltLine Culture’ VIDEO

EARLIER:  Journalists offer advice for the BeltLine

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