Tag Archives: Jason Heyward

Gattis Loss the Latest in a ‘Really Difficult’ Time for the Braves

Atlanta Braves, Evan Gattis, trade, traded, trades, losing popular players, Jason Hayward, Upton, MLB, Major League Baseball

Say goodbye to Evan Gattis, Braves fans.

The day after the Braves traded popular slugger Evan Gattis to Houston, the team’s director of public relations acknowledged the challenges of the last few months.

“It’s been a really difficult off-season,” said Beth Marshall, in response to a question today at the Public Relations Society of America’s Georgia chapter luncheon in Buckhead.

The Gattis trade followed earlier swaps of other “fan favorites,” as she called them — including outfielder Jason Heyward and Justin Upton. Plus, plenty of fans (including this one) are still miffed about the move to Cobb County.

(The Gattis trade might be the last straw for me. Big hitter, nice guy, remarkable story… Come on, y’all. This is what we’re losing?)

Marshall, on a panel with three other sports PR pros, called the trades “a necessary process for a lot of different reasons.” She said they bring not only P.R. challenges, but marketing issues, as well, since fans can’t come to see some of their favorites anymore.

With so many new names on the roster, everyone within the Braves organization will have a lot to learn at Spring Training — so they can help educate the fans, in turn.

Other morsels from the panel, shared on the PRSA Twitter feed:

  • A British couple touring the College Football Hall of Fame were flummoxed. “Do people actually GO to these games?” they asked a tour guide. – from Traci Messier of the Jackson Spalding agency, which works with the Hall.
  • The Hall activated Kia sponsorship with tailgate exhibit featuring their vehicles. That’s a good example of how corporate sponsorships have to be directly relevant for the sponsor and the event.
  • Comparing launch successes, speakers pointed out that the Hall’s events and grand opening were spread out; the Braves held everything about their move secret until One Big Announcement.
  • Athletes’ social media posts can help build brand — or destroy it. Marshall tells players to not tweet anything they wouldn’t say on TV.

RELATED: Say goodbye to Jason Heyward

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Braves Fans Respond to Heyward Trade on Twitter: Say-Hey It Ain’t So

Jason Heyward, Atlanta Braves, St. Louis Cardinals, traded, outfielder, baseball, major league baseball

Say goodbye, J-Hey…

Why is it that nothing breaks your heart like baseball?

I’m so disappointed by today’s news that the Braves traded Jason Heyward. I’m a longtime fan of the game and the team, and I was hoping to watch this kid grow up before our eyes and spend his career at Turner Field —

Oops! … Make that, somewhere in metro Atlanta.

Is that too much to ask? To see a talented, likable young player spend his career with the same team? Or at least much of it?

Jason Heyward, Atlanta Braves, trade, baseball , T-shirt, fan, 22, St. Louis Cardinals,

I’m keeping it.

Am I being romantic? Thinking the game is more important than the business? Of course. It’s baseball!

But I’m no expert, and I don’t enjoy following the ins-and-outs of trades and negotiations and free agency, and why the BJ Upton deal ruined everything that Dan Uggla didn’t destroy.

I just know that I’m one step closer to bailing on the Braves completely. After the terrible season. After Uggla. After COBB COUNTY… And you can’t tell me that of all the crappy things about this team, that Jason Heyward was the one that needed to go. You just can’t.

La Stella was an exciting anti-Uggla — so, of course, he’s gone, too.  At least we still have Freeman, Gattis, Chris Johnson, for now… But still, J-Hey was special. And he said he didn’t want to go.

On Twitter, fans who are more informed, funnier and angrier are offering better commentary. Here are some samples.

And Braves, seriously: I might be done with you.

The Braves just traded Jason Heyward to the Cardinals. So uh, that’s it for me and baseball

Atlanta Braves, after milking Cobb County taxpayers for hundreds of millions, trade Jason Heyward before his payday:

Jason Heyward: I want to thank the fans in Braves nation. I gave it 100% for them.

As if  fans weren’t already excited about , here are five more reasons to be stoked: 

“This deal is definitely focused on the short term.” –  GM John Mozeliak:  

Thanks  for 5 years of giving your all to 

Jason Heyward‘s 1st MLB AB remains one of the coolest baseball moments of the decade. http://m.mlb.com/video/v7282459/chcatl-heyward-hits-threerun-homer-in-first-atbat

 trade Jason Heyward and John Hart just took a monumental risk. Blog: http://jeffschultz.blog.ajc.com/2014/11/17/braves-hart-takes-huge-risk-by-dealing-heyward/

 Hart’s approval rating just took a nosedive. Braves fans are 

 Better to move JHey than Jup. “Potential” never hit 25+ homers in back to back seasons.

Jason Heyward is an impact defender but has really slipped offensively. Last 2 years: 25 HR, .400 SLG. Nate Schierholtz: 28 HR, .400 SLG

. to STL.  to ATL. We have our first blockbuster.  

The Braves traded Jason Heyward to the freakin’ Cardinals? C’mon now John Hart.

why would you trade Jason Heyward PERIOD??? RT : Why would you trade Jason Hayward for pitching.

If Jason Heyward is traded because of the ridiculous  contracts given to Uggla & BJ there is no justice in this world.

RIP Jason Heyward dreams

RELATED >> Read blogger Sean Breslin’s take on this. 


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