I’ve written blog posts here that I thought would burn up my page-view counter … and then… crickets.
I can’t say why for sure, of course. But it’s occurred to me that my titles need some work. I looked around the blogosphere for tips, and analyzed what I was doing vs. what worked and didn’t work. Here are 11 tips I’ve found or learned on my own.
If you’re reading this, maybe that means I’m catching on, right? Send me more. I need all the help I can get!
- Use numbers in titles. For examples, the one on this post… Content marketing guru Joe Pulizzi says using two numbers is even better. I tried this recently with How 5 Friends Reinvented Themselves, and 6 Resources on How You Can, Too. The results were good, but not great. (What gives, Joe?)
- Controversy sells. Maybe, but I’m uncomfortable with being deliberately provocative. Should I have titled this post, 7 Reasons Why You’re Wrong to Focus on Titles? I could have put “suck” in this title, but that’s borderline vulgar, isn’t it? My mother reads this. Damn it.
- Use keywords if you can, but don’t be obnoxious about it. Try to optimize for SEO.
- Keep it tight and punchy, with bold words and maybe even a little attitude.
- Find the right length to maximize on the channels you use to share. Stop at least 10 characters short of Twitter’s 140-character limit so it’s easy for followers to retweet you. “I try to shoot for 70 characters or less in my titles so they don’t get cut off in most emails and search engine results,” says Corey Eridon of hubspot.com.
- Some punctuation is OK, like question marks and even exclamation points, which I usually hate! (I double-dipped on this one: Does Exercise Make You More Creative? Go Take a Walk and Let Us Know!) More problematic are special characters like @ and #.
- Be topical. I had success with this (‘The Normal Heart’ and How a Story Evolves) because I wrote it the week “The Normal Heart” debuted and was receiving media attention. It wouldn’t have worked months before or later.
- Start with the title in mind and then write to it. This seemed counter-intuitive to me at first. But I caught on pretty quickly, like with this one, 11 Ways to Keep Balance in Your Life.
- Be Clear about What You’re Offering. This was one of my best performers: 16 Easy Ways to Write Better.
- A blog post is not a newspaper article. I used to write headlines for a living, and I was good at it. But this is not that.
- Odd numbers are better than even. So they say…
How’d I do? Here’s a link to a dozen more resources on writing better titles. Check ‘em out.
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