Host Neil Patrick Harris is set.
We love talking and reading about the Oscars as much as we love going to the movies, it seems. And as Oscar Night has morphed into Awards Season, there’s more to read about the Academy Awards than ever.
Here’s a list of 15 fun or smart pieces I’ve come upon recently, broken up into categories – from storytelling to fashion, from diversity to travel and parties.
All 20 acting nominees are white, and many observers complain that “Selma” was the victim of the mostly white Academy’s tendency to ignore achievements by African-Americans.
1. Oscar spotlight draws attention to movie industry’s failure to reflect a diverse America, from The Associated Press.
The lack of nominations for “Selma” director Ava DuVernay and star David Oyelowo were a particular flashpoint, viewed by many as unjust oversights not only because they merited honoring, but because their absences furthered an ignoble Oscar history.
2. Martyred genius Alan Turing of “The Imitation Game” spawned this piece: Why do gay characters have to die in order for actors to get Oscar nominations?
BRUTAL HONESTY FROM VOTERS
3. The Hollywood Reporter talked to a voter about “Selma,” who said, “There’s no art to it.”
4. And another who didn’t ‘get’ the movie “Birdman” and found “Whiplash” offensive
5. How content marketers can learn from Hollywood’s menu of offerings, from the Spin Sucks column for marketing and PR pros.
Profits from big summer blockbusters and popcorn thrillers can help to offset smaller returns on indie films and niche documentaries.
Each type of movie content has its place in the overall scheme.
Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.
6. How Marketers can win the Oscars.
No award show is bigger than the Oscars. Last year, 43 million people tuned in, earning it the largest nonsporting television audience since the finale of Friends. But the event isn’t just about a few hours on a TV screen. Through digital, audiences are engaging with the Academy Awards well before, during, and after the actual event. On Google alone, there were tens of millions of Oscar-related searches last year. It would likely take decades to watch the variety of Oscar-related content on YouTube. This all adds up to many new opportunities for brands to participate in these massive cultural moments beyond the telecast.
7. Do you trust your audience? Storytelling lessons from a great movie
JUST FOR FUN
Here’s hoping for a bumpy night. (Notable loser: Bette Davis did not win for her greatest role, in “All About Eve.”)
8. How to throw an Oscar party — my piece on Coca-Cola’s Journey site.
9. From The New York Times, 8 trips inspired by Oscar-nominated films – including a visit to The Martin Luther king, Jr., National Historic Site in Atlanta.
10. How movie fans are voting on Twitter.
11. A look inside the swag bags worth $167,000 that even the losers get.
12. Download the nominated scripts for free.
13. From Groot to Godzilla, Visual Effects Oscar Hopefuls Reveal Their CG Secrets.
14. Harper’s Bazaar has pictures of all the Best Actress dresses through the decades.
15. Oscar has had his regrets, particularly about ‘Crash’ — Academy members reassess past Oscar decisions.
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