Tag Archives: College Football Hall of Fame

Gattis Loss the Latest in a ‘Really Difficult’ Time for the Braves

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Say goodbye to Evan Gattis, Braves fans.

The day after the Braves traded popular slugger Evan Gattis to Houston, the team’s director of public relations acknowledged the challenges of the last few months.

“It’s been a really difficult off-season,” said Beth Marshall, in response to a question today at the Public Relations Society of America’s Georgia chapter luncheon in Buckhead.

The Gattis trade followed earlier swaps of other “fan favorites,” as she called them — including outfielder Jason Heyward and Justin Upton. Plus, plenty of fans (including this one) are still miffed about the move to Cobb County.

(The Gattis trade might be the last straw for me. Big hitter, nice guy, remarkable story… Come on, y’all. This is what we’re losing?)

Marshall, on a panel with three other sports PR pros, called the trades “a necessary process for a lot of different reasons.” She said they bring not only P.R. challenges, but marketing issues, as well, since fans can’t come to see some of their favorites anymore.

With so many new names on the roster, everyone within the Braves organization will have a lot to learn at Spring Training — so they can help educate the fans, in turn.

Other morsels from the panel, shared on the PRSA Twitter feed:

  • A British couple touring the College Football Hall of Fame were flummoxed. “Do people actually GO to these games?” they asked a tour guide. – from Traci Messier of the Jackson Spalding agency, which works with the Hall.
  • The Hall activated Kia sponsorship with tailgate exhibit featuring their vehicles. That’s a good example of how corporate sponsorships have to be directly relevant for the sponsor and the event.
  • Comparing launch successes, speakers pointed out that the Hall’s events and grand opening were spread out; the Braves held everything about their move secret until One Big Announcement.
  • Athletes’ social media posts can help build brand — or destroy it. Marshall tells players to not tweet anything they wouldn’t say on TV.

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10 Pics from the College Football Hall of Fame, Atlanta’s Latest Tourist Addition

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The wall of helmets greets visitors. It’s pretty impressive and lots of fun.

With millions of college football fans glued to the tube this time of year, downtown Atlanta is marking its first season as home of the new College Football Hall of Fame.

It opened in August. It’s a beautiful facility, with more than 90,000 square feet of historical artifacts, displays, interactive features, photos and lots more. The hall is also the latest Really Cool Thing to have downtown, after the Center for Civil and Human Rights across Centennial Olympic Park.

I’m not a college football fan, but I get that many people are. So if you’re watching the game and want something to look at during commercials, check out my pictures here. And plan a trip to the hall. Great stuff.

Click on an image to make it bigger; mouse over to see caption.

EARLIER: Why ‘BeltLine culture’ is so much more than biking

EARLIER: John Rocker is as John Rocker does on ‘Survivor’

EARLIER: New world for gay pro athletes

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Wrapping up the Challenge: 3 (of Many) Positive Things about Life in Atlanta

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Atlanta’s newest attraction. Y’all come.

It’s been great to share good thoughts with the Positive Challenge, and I’ll keep up my attitude of gratitude. But today I’m wrapping my seven-day Positive Challenge with a look at three great things about my city, Atlanta.

1. Downtown rocks. With the newest addition of the College Football Hall of Fame following the Center for Civil and Human Rights by just weeks, we now have a bunch of great reasons for folks to spend all day, or more, downtown. Unheard of just a few years ago, and a boon for residents, tourists, conventioneers, businesses, etc.

2. The BeltLine Corridor. I enjoy starting a bike ride at the Inman Park end of the Atlanta BeltLine, riding past the soon-to-open Ponce City Market, and circling the loop inside Piedmont Park (the city’s crown jewel). Throw in a popsicle from the King of Pops or some Jake’s Ice Cream, and that’s a great afternoon.

3. Labor Day Weekend. Coming up fast again… Annual favorites DragonCon, the Decatur Book Festival, Black Gay Pride and … what else am I missing? This year, the Braves host the Marlins and the Phillies. And hometown superstar Jennifer Nettles plays Chastain… Who has time to grill? Dang.


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