Tag Archives: blogging

The Week in Review: Thanks for a Record Number of Page Views!

storycroft, page views, engagement, blog, Atlanta, John Rocker, Survivor, Truman Capote, Positive Challenge

Thanks for helping me end the summer with a bang!

I want to thank subscribers to this blog for their support over the last eight months. With your help, storycroft.com got more page views on Friday than on any other day. And on Sunday, we came this close to setting another record.

Why the excitement? First, I jumped on a breaking story that’s relevant to my premise. Then I worked the system hard while staying true to that premise.

Early in the week, I had two posts — about finishing my Positive Challenge and about great quotes from Truman Capote — that drew a good but unremarkable amount of page views and engagement. But right after I posted about Capote, news came that “Survivor” was adding controversial ex-baseball player John Rocker to its cast of castaways. I had to weigh in — and I got some of the Internet traffic driven by Rocker and the show.

I decided to build on it by re-linking some older posts to referral sites where I had posted them before, like reddit.com and stumbleupon.com, and I was stunned by the tidal wave of page views that came from them a few months after their first run. (Thanks, Sophie… and Josh, The Run Commuter… and the King of Pops… and Ponce City Market…) I also sought out other discussion boards about Rocker and other topics in my posts, and that got me referrals from large, commercial sites.

Just as important, engagement was high on the blog and on my social media pages. Readers were clicking through photo galleries. And on links and images at the bottom of posts. And retweeting and sharing posts on Twitter and Facebook. Anybody can lure in one-timers with click bait. But that doesn’t interest me. At some point, we have to focus on improving engagement at least as much as page views.

Oh, I want new readers, of course. But I also hope anyone who visits storycroft.com will come in and sit a spell, as we say down South. To click on another story, leave a comment, recommend it on social media.

You know: Have a conversation — and tell a story.

If you enjoyed this post or anything on storycroft.com, please subscribe at the top of the right column. And ask a friend to do the same. Thanks! 


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11 Ways I’m Terrible at Writing Blog Titles!

53564334Among the key lessons I’ve learned about blogging is the importance of writing a great title. (Or is it a headline? Either one, I guess.)

I’ve written blog posts here that I thought would burn up my page-view counter … and then… crickets.

I can’t say why for sure, of course. But it’s occurred to me that my titles need some work. I looked around the blogosphere for tips, and analyzed what I was doing vs. what worked and didn’t work. Here are 11 tips I’ve found or learned on my own.

If you’re reading this, maybe that means I’m catching on, right? Send me more. I need all the help I can get!

  1. Use numbers in titles. For examples, the one on this post… Content marketing guru Joe Pulizzi says using two numbers is even better. I tried this recently with How 5 Friends Reinvented Themselves, and 6 Resources on How You Can, Too. The results were good, but not great. (What gives, Joe?)
  2. Controversy sells. Maybe, but I’m uncomfortable with being deliberately provocative. Should I have titled this post, 7 Reasons Why You’re Wrong to Focus on Titles? I could have put “suck” in this title, but that’s borderline vulgar, isn’t it? My mother reads this. Damn it.
  3. Use keywords if you can, but don’t be obnoxious about it. Try to optimize for SEO.
  4. Keep it tight and punchy, with bold words and maybe even a little attitude.
  5. Find the right length to maximize on the channels you use to share. Stop at least 10 characters short of Twitter’s 140-character limit so it’s easy for followers to retweet you. “I try to shoot for 70 characters or less in my titles so they don’t get cut off in most emails and search engine results,” says Corey Eridon of hubspot.com.
  6. Some punctuation is OK, like question marks and even exclamation points, which I usually hate! (I double-dipped on this one: Does Exercise Make You More Creative? Go Take a Walk and Let Us Know!) More problematic are special characters like @ and #.
  7. Be topical. I had success with this (‘The Normal Heart’ and How a Story Evolves) because I wrote it the week “The Normal Heart” debuted and was receiving media attention. It wouldn’t have worked months before or later. 
  8. Start with the title in mind and then write to it. This seemed counter-intuitive to me at first. But I caught on pretty quickly, like with this one, 11 Ways to Keep Balance in Your Life.
  9. Be Clear about What You’re Offering. This was one of my best performers: 16 Easy Ways to Write Better.
  10. A blog post is not a newspaper article. I used to write headlines for a living, and I was good at it. But this is not that.
  11. Odd numbers are better than even. So they say…

How’d I do? Here’s a link to a dozen more resources on writing better titles. Check ‘em out.


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