UPDATE AUG. 25 FROM PONCE CITY MARKET: The Gates Are Coming Off…
I took a tour Thursday night of Ponce City Market, and I’m glad to say it’s going to be as exciting, beautiful and cool as I’d hoped. Amid the continuing construction, a Jamestown Properties spokeswoman illuminated the building’s history and future. The former City Hall East and Sears store goes back to the 1920s and includes more than 2 million square feet of office, retail and residential space. It borders the equally amazing Atlanta Beltline and is just a half-mile from my home. The project is charging the whole neighborhood, with lots of new apartments, road improvements and more. It should open sometime this year.
About 15 years ago, I went searching for something in the building, which was then used to house tons of ancient city records. It was dusty and dark and dank and… NOTHING like it’s going to be.
Can’t wait. Enjoy the pics. (Mouse over for caption. Click to enlarge.) And follow me on Twitter @JayCroft.
Construction continues outside and in.
Elevator doors near the (former) main entrance on Ponce.
Sandi Parker (left), Manager, Creative & Marketing for Jamestown Properties, lead us on the tour. I registered for it Wednesday, when PCM tweeted about availability. A couple dozen neighbors participated.
This is where the main food court will be.
This is another shot of where the food court will be.
Old accents like this door will remain, some as they are and some as art.
Downtown view from the roof, which will feature restaurants, a mini-golf course and other amusements.
On the roof…
A thousand new apartments have been built across North Avenue.
From across North Avenue
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A none-too-rare view of my kitchen counter
I love Honeysuckle Gelato, and now the local ice creamery is going to be part of Ponce City Market, just down the street from me. I created my first Storify piece to chronicle my love affair (so far) with the rich, delicious dessert.
Storify is a fun tool to play with, a different way to tell a story. As for the success of Honeysuckle (and King of Pops and Jeni’s Ice Cream and lots of food trucks), it’s about more than frozen treats. It’s about local, small businesses finding success by offering excellence in product and service and a rich, emotional connection that resonates and drives loyalty. And by connecting with Ponce City Market, one of the most exciting urban projects in the country, Honeysuckle has become part of the bigger story about Atlanta’s ongoing efforts to make intown living attractive, fun and smart. And crazy delicious.
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