Tag Archives: Atlanta BeltLine

Coca-Cola Spreads the Inside Story of Atlanta’s BeltLine

Atlanta, BeltLine, Coca-Cola, Coke, Journey, brand journalism, content marketing, Ryan Gravel, Cathy Woolard, Lisa Borders, transportation solutions in big cities around the world, making the most of existing infrastructure

One of Jeff Roffman’s photos on Coca-Cola’s Journey site shows a family enjoying Atlanta’s BeltLine.

Coca-Cola‘s online magazine Journey just posted the first part of a two-part feature I wrote on the Atlanta BeltLine, and I hope you’ll click over and read it.

The good folks at Journey gave me plenty of space and the talents of free-lance photographer Jeff Roffman. I wrote it for readers beyond Atlanta who might not know about the BeltLine but will be interested to see how it is progressing and what they can learn from it.

The story also is a good opportunity to check out Journey, which is full of great copy, photos and information about all kinds of things all over the world. It’s a leader in brand journalism/content marketing. And you’ll notice that it’s not all about marketing Coca-Cola. It really is a bright, engaging general-interest magazine — which also includes resources traditionally found on corporate websites.

Here’s the article. Please share and let us know what you think.


EARLIER: Building the ‘BeltLine Culture’ VIDEO

EARLIER:  Journalists offer advice for the BeltLine

RELATED: The College Football Hall of Fame lights up downtown

Advertisements

Building the BeltLine Culture in Atlanta: ‘I Want to Be a Part of That’

I just got in from a bike ride on the Atlanta BeltLine, where it’s no surprise that everyone loves it. I was curious if people had an opinion about something I heard this week from a top editor at the Atlanta Journal-Constitution: The BeltLine will be bigger for Atlanta than the 1996 Olympics were.

I was never a big believer in the scientific veracity of “man on the street” interviews. But they can be fun and, as was the case today, illuminating.

Atlanta, Atlanta BeltLine, BeltLine, North Avenue, bikes, bicycle, trees atlanta, jake's ice cream, Piedmont Park, Inman Park, Krog

Daniel Keiger is a big fan of the BeltLine and hopes it lives up to its full potential.

I found Daniel Keiger lounging in the sun outside Atlanta BeltLine Bicycle. He loves the positive, creative energy the trail fosters, and notes that it just keeps building on itself. Like others I spoke to (and the AJC’s senior managing editor Bert Roughton) he said the permanency of the project could mean it indeed will have a great effect on Atlanta. “There’s apartments going up everywhere here,” he said. “Everything leftover from the Olympics is going to be torn down. You know Turner Field is gonna be gone” with the Braves leaving downtown.

I stopped in for ice cream at Jake’s, because who wouldn’t, and I met a guy behind the counter who gave his name as just Kenya. “I love the BeltLine. It keeps it moving — that energy of it, people expending their energy getting around on their own. I love the area, period. It’s going to do nothing but get better.”

And my favorite quote came from Anthony Spina, who’s moving here from New Jersey to open a pizza shop in the same building as Jake’s (on the Irwin Street end). He told me he chose that location partly because of the trail, and he is proud to live without a car, noting the eco-friendly nature of the BeltLine. He likes seeing folks walking their dogs and jogging, but notes there’s more to it than just recreation. There’s real community, he said. “It’s the culture of the BeltLine. I want to be a part of that.”


EARLIER:  Journalists offer advice for the BeltLine

RELATED: The College Football Hall of Fame lights up downtown

RELATED: Honeysuckle Gelato coming to Ponce City Market

If you enjoyed this post or anything on storycroft.com, please subscribe at the top of the right column, or by clicking “Follow” in the top left. And ask a friend to do the same. Thanks! 

Follow me on Twitter @JayCroft!

 

4 Tips for the Atlanta BeltLine from Top Journalists

Atlanta Beltline, The Beltline, Atlanta, North Avenue, urban renewal project, transportation, bike trail, running trail, Ponce City Market

The BeltLine, one of the country’s most ambitious urban renewal projects, rises above North Avenue here.

The Atlanta BeltLine got some free advice from five journalists talking to a roomful of public relations professionals this morning.

  1. The BeltLine could become the biggest thing to happen to the city since the 1996 Olympics – bigger than the Games, maybe, since it will be permanent.
  2. The BeltLine might be too popular (crowded) for its own good.
  3. But residents are still going to be worried about security at night.
  4. And, finally, BeltLine neighbor Kroger “should just own (the nickname) ‘Murder Kroger.’”

The forum at the Mandarin Hotel in Buckhead was put on by The Wilbert Group, a PR agency owned by two of my former colleagues at The Atlanta Journal-Constitution, Tony and Caroline Wilbert. Another, ex-AJC Business editor Mark Braykovich, further shows the agency’s deep roots in news. The AJC’s senior managing editor, Bert Roughton, was on the panel, along with:

  • Melissa Long of 11 Alive TV News
  • Steve Fennessy, editor of Atlanta magazine
  • Richard Fausset, Atlanta correspondent for The New York Times
  • Anita Sharpe, Atlanta bureau chief at Bloomberg

Topics included top stories of the year, the upcoming elections, commercial real estate and more. Other highlights tweeted live from the audience included:

@SavannahBDuncan The @AtlantaBeltLine is an important project but security is a concern says @MelissaLong

@HadleyHCreek The Atlanta beltline has been huge in attracting companies and people back to the city core – @BloombergNews Anita Sharpe

@lianamoran “Younger people want a walking city” – @BloombergNews on the @AtlantaBeltLine

@CarolineWilbert “What is the big thought? That is always the question from New York Times.” — NYT bureau chief

@adahatzios Panel agrees that commercial real estate is back…more cranes in town, urban centers growing in places like Roswell & Woodstock

@conorsen  Atlanta, with no natural boundaries, is defined by [transportation infrastructure and] commercial real estate.

@JBryantFisher Will the new Buckhead work? #ATL‘s top newsies debate the new feel of a city grappling with transportation cramps. #coveringatlanta

@MaryJaneCredeur Surprised by how many young business professionals say they plan to vote for @carter4governor. -Anita Sharpe, Bloomberg.

@AR__PR  .@MelissaLong says you can get just as much traction from an online story as one on the air. #coveringatlanta

And here’s The Wilbert Group’s nice SlideShare about the event. Good stuff for anyone interested in news and its coverage in our city.


RELATED: The College Football Hall of Fame lights up downtown

RELATED: Photos from North Avenue

RELATED: Ponce City Market preview pics

If you enjoyed this post or anything on storycroft.com, please subscribe at the top of the right column, or by clicking “Follow” in the top left. And ask a friend to do the same. Thanks! 

Follow me on Twitter @JayCroft!

Re-telling a Classic Story in Sexy Style at Atlanta’s Actor’s Express

Les Liaisons Dangereuses, Actor's Express, Atlanta, theater, Dangerous Liaisons

At Actor’s Express in Atlanta

I saw a play Saturday night in Atlanta, the premiere of “Les Liaisons Dangereuses” at Actor’s Express. It’s a rockin’ good time for the most part, but what struck me most is that this story has been told so many times in so many ways — and it’s still just as juicy.

The tale of sexual politics, cruelty and manipulation set in pre-revolution France started as a novel in 1782. It then became a play and an Oscar-winning movie, “Dangerous Liaisons,” and then another big-time movie, “Valmont,” by an Oscar-winning director. And there was even a teen knockoff in the ’90s called “Cruel Intentions,” with Sarah Michelle Gellar, Ryan Phillippe and a very young Reese Witherspoon.

Rich, mean, sexy people doing nasty things to each other and the innocents around them… juicy dialog ripe for actors to tear into… What’s not to love? Did “Les Liaisons Dangereuses” set the template for soap operas? Maybe not, but it’s easy to see why storytellers in various media keep going back to it, and Actor’s Express handles it admirably. So go and have a fun time at the theater.

Or at least join me in renting “Dangerous Liaisons,” which I haven’t seen in ages.

While I was at the show, I missed the Atlanta BeltLine’s Lantern Parade. I would’ve gone otherwise and I’m sorry I missed it. But here is a great roundup from the great Maria Saporta that does what I would’ve tried to do, but lots better.

And while we’re sharing cool blog posts about cool weekend events in Atlanta, check out this nifty replay in GIFs of the Falcons nail-biter over the Saints from Breslanta.com.


RELATED: 7 Terrific Social Media Accounts about Life in Atlanta

RELATED: Katniss, ‘The Walking Dead’ drive movie, TV production in Georgia

RELATED: ‘The Lego Movie’ Takes Brand Marketing to New Heights