That’s when content-marketing expert and author Ann Handley won my heart. About halfway through her newest best-selling book, “Everybody Writes,” Handley lists the business jargon terms she most dislikes.
I was enjoying her choices, since they mirror mine. The “Yeah, yeah — what she said” admiration I’d been developing through the book warmed as the list progressed.
And when Handley concluded with “learnings” … well, that was it. I have a new girl-crush.
Or in Twitter parlance, Handley is my first #WCW (Woman Crush Wednesday).
“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” is:
- A leading addition to the growing canon of books on content marketing/brand journalism/storytelling.
- A snappy guide to help people write better in the Strunk & White vein.
- And an endlessly valuable resource for anyone wanting to improve his or her communications skills, learn more about writing in today’s marketing context, and make sense of the various social media channels.
It’s also ideal for browsing, dog-earing and highlighting phrases, experts and websites. It’s the kind of book you go back to and say, “Ooh, where was that thing…” and flip around till you find it. (Buy a printed copy, instead of the Kindle version I read.)
Handley’s helpful, no-nonsense approach seeks to demystify writing, and she breaks it down into endless useful tips — from the basics to a wide range of content creation.
As she points out, in today’s business world, “writing matters more… not less” and it’s a skill to be learned, not a rare talent that alights only the inspired. Her book will be a solid refresher for seasoned writers; helpful to print veterans navigating their way into digital; and most useful to non-writers who realize — or accept or admit — that they really do need to develop writing skills.
Now that would be a learning.
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