Why Social Media Storytelling is Like a Good Burger

PRSA, Georgia, Atlanta, Maggiano's, public relations, internal communications, business communications, social media, storytelling, facebook, twitter, instagram, children's hospital of atlanta, fleishmanHillard, Georgia Tech, Tech

My burger of choice is at Yeah! Burger, and here Steven Norris and I disagree. He’s more a Bocado man.

I love a good burger and I love storytelling. But it took a Georgia Tech social media pro to connect them for me today.

Social media storytelling is a lot like a good burger, Steven Norris said at a panel discussion sponsored by the Georgia chapter of the Public Relations Society of America. A burger should be handcrafted, authentic and multi-layered, just like many stories told via social media. Different channels are like various toppings and condiments — with content being the meat patty and analytics the bun.

I like the idea, largely because it puts content as the centerpiece, regardless of, say, condiments or toppings. It will vary from project to project whether we employ chiefly Twitter, Facebook, any of the others or a combination of some of them. Maybe you lead with a nice slice of American cheese, squirt on a little ketchup and mustard and add some pickle slices today. Tomorrow, you keep it to a simple double-stack with mayo and lettuce. Wrap it all up in fresh-baked analytics, and you’re good to go.

PRSA, Georgia, Atlanta, Maggiano's, public relations, internal communications, business communications, social media, storytelling, facebook, twitter, instagram, children's hospital of atlanta, fleishmanHillard, Georgia Tech, Tech

Maria Jewett and Meg Flynn, with Steven Norris’s slide on the social media storytelling/burger recipe.

You get what he meant.

Some other nice moments from him and the other two panelists:

  • Steven: Any good social media post drives readers back to your website.
  • Maria Jewett of FleishmanHillard: “Having a great cause and having a great story will help your brand grow.”
  • Maria: “I am the editor of my own personal story and so are all of you” — and it’s not much different working for brands or companies.
  • Meg Flynn of Children’s Healthcare of Atlanta: It’s better to focus on original content (including images) than repurpose marketing material and stock photos.

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