4 Tips for the Atlanta BeltLine from Top Journalists

Atlanta Beltline, The Beltline, Atlanta, North Avenue, urban renewal project, transportation, bike trail, running trail, Ponce City Market

The BeltLine, one of the country’s most ambitious urban renewal projects, rises above North Avenue here.

The Atlanta BeltLine got some free advice from five journalists talking to a roomful of public relations professionals this morning.

  1. The BeltLine could become the biggest thing to happen to the city since the 1996 Olympics – bigger than the Games, maybe, since it will be permanent.
  2. The BeltLine might be too popular (crowded) for its own good.
  3. But residents are still going to be worried about security at night.
  4. And, finally, BeltLine neighbor Kroger “should just own (the nickname) ‘Murder Kroger.’”

The forum at the Mandarin Hotel in Buckhead was put on by The Wilbert Group, a PR agency owned by two of my former colleagues at The Atlanta Journal-Constitution, Tony and Caroline Wilbert. Another, ex-AJC Business editor Mark Braykovich, further shows the agency’s deep roots in news. The AJC’s senior managing editor, Bert Roughton, was on the panel, along with:

  • Melissa Long of 11 Alive TV News
  • Steve Fennessy, editor of Atlanta magazine
  • Richard Fausset, Atlanta correspondent for The New York Times
  • Anita Sharpe, Atlanta bureau chief at Bloomberg

Topics included top stories of the year, the upcoming elections, commercial real estate and more. Other highlights tweeted live from the audience included:

@SavannahBDuncan The @AtlantaBeltLine is an important project but security is a concern says @MelissaLong

@HadleyHCreek The Atlanta beltline has been huge in attracting companies and people back to the city core – @BloombergNews Anita Sharpe

@lianamoran “Younger people want a walking city” – @BloombergNews on the @AtlantaBeltLine

@CarolineWilbert “What is the big thought? That is always the question from New York Times.” — NYT bureau chief

@adahatzios Panel agrees that commercial real estate is back…more cranes in town, urban centers growing in places like Roswell & Woodstock

@conorsen  Atlanta, with no natural boundaries, is defined by [transportation infrastructure and] commercial real estate.

@JBryantFisher Will the new Buckhead work? #ATL‘s top newsies debate the new feel of a city grappling with transportation cramps. #coveringatlanta

@MaryJaneCredeur Surprised by how many young business professionals say they plan to vote for @carter4governor. -Anita Sharpe, Bloomberg.

@AR__PR  .@MelissaLong says you can get just as much traction from an online story as one on the air. #coveringatlanta

And here’s The Wilbert Group’s nice SlideShare about the event. Good stuff for anyone interested in news and its coverage in our city.


RELATED: The College Football Hall of Fame lights up downtown

RELATED: Photos from North Avenue

RELATED: Ponce City Market preview pics

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3 thoughts on “4 Tips for the Atlanta BeltLine from Top Journalists

  1. Pingback: Building the BeltLine Culture in Atlanta: ‘I Want to Be a Part of That’ | StoryCroft

  2. Pingback: Coca-Cola Spreads the Inside Story of Atlanta’s BeltLine | StoryCroft

  3. Pingback: 5 Fast Facts: The Atlanta BeltLine by the Numbers Infographic | StoryCroft

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