Telling Stories to Connect and Find Your Way

EARLIER: Actor’s Express presents an enduring ‘Liaisons’

storiespicMy parents required my three sisters and me to attend Sunday school and church every week until we turned 12. They weren’t particularly religious, but they told us later that they primarily wanted us to “know the stories” — of the Bible and Moses and Jesus — that are so woven into our culture and collective consciousness.

Later, I decided to become a writer because I found that telling stories connected me to other people — those I wrote about and those who read what I wrote. I didn’t realize then how starved I was for that connection and how important storytelling would become to my identity and my place in the world.

I’m thinking about this right now as Shane Snow of Contently is presenting on the power of storytelling at the Content Marketing World conference in Cleveland.

Those thoughts lined up for me listening to Shane share observations like, “Stories help us build relationships and feel connected.”

It’s all lined up for me before. But amid talk about case studies and ROI and Instagram campaigns, I’m again grateful for the lifelong connections and identity I’ve received through stories.

Shane Snow, Contently, Content Marketing World, Content Marketing, Cleveland, conference, Joe Pulizzi, brand journalism, storytelling, Jay Croft, Atlanta, storycroft

Shane showed this slide, a photo from his office. (I Instagrammed it at the top.)


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