I want to thank subscribers to this blog for their support over the last eight months. With your help, storycroft.com got more page views on Friday than on any other day. And on Sunday, we came this close to setting another record.
Why the excitement? First, I jumped on a breaking story that’s relevant to my premise. Then I worked the system hard while staying true to that premise.
Early in the week, I had two posts — about finishing my Positive Challenge and about great quotes from Truman Capote — that drew a good but unremarkable amount of page views and engagement. But right after I posted about Capote, news came that “Survivor” was adding controversial ex-baseball player John Rocker to its cast of castaways. I had to weigh in — and I got some of the Internet traffic driven by Rocker and the show.
I decided to build on it by re-linking some older posts to referral sites where I had posted them before, like reddit.com and stumbleupon.com, and I was stunned by the tidal wave of page views that came from them a few months after their first run. (Thanks, Sophie… and Josh, The Run Commuter… and the King of Pops… and Ponce City Market…) I also sought out other discussion boards about Rocker and other topics in my posts, and that got me referrals from large, commercial sites.
Just as important, engagement was high on the blog and on my social media pages. Readers were clicking through photo galleries. And on links and images at the bottom of posts. And retweeting and sharing posts on Twitter and Facebook. Anybody can lure in one-timers with click bait. But that doesn’t interest me. At some point, we have to focus on improving engagement at least as much as page views.
Oh, I want new readers, of course. But I also hope anyone who visits storycroft.com will come in and sit a spell, as we say down South. To click on another story, leave a comment, recommend it on social media.
You know: Have a conversation — and tell a story.
If you enjoyed this post or anything on storycroft.com, please subscribe at the top of the right column. And ask a friend to do the same. Thanks!
RELATED: My most popular posts — Ponce City Market, The King of Pops