6 Most Popular Blog Posts: What to Learn from the Numbers

Sandi Parker (center), Manager, Creative & Marketing for Jamestown Properties, leads guests through the tour.

This is where the main food court will be inside Ponce City Market

It’s always fun to look at readership numbers for items posted online. It’s also important, since we can consider what “works” and what doesn’t when creating more content and telling more stories.

“If you don’t know what your most popular content is, then how are you going to create more of it?” asks blogging expert Jeff Bullas.

And WordPress, the platform on which I publish this blog, provides helpful stats that show how many page views each piece of content gets.

I’ve been blogging here for six months, so it seems like a good time to look for myself. I won’t bore you with the details, but here are my top six posts.

1. Inside Look: Preview Pictures from Ponce City Market. It’s a big, local story with lots of interest among Atlantans — and I got to take lots of photos when I went on a tour of the mixed-use development project. I posted 13, and each time someone clicked on an individual photo to enlarge it, that added another page view to the tally.

2. Listen Up! An Ex-Reporter Gives 12 Easy Ways to Get More Information from Anyone. I spent very little time on this one. It was just me blabbing, with a silly meme and no photos. Its viral success and the amount of comments I received shocked me, so I tried a sequel — which bombed.

Doug Brooks, Rusty Wolf, Sophie, three kids, gay, gay dads, gay parents, gay family, families, mouths of babes, children of gay, well adjusted, atlanta, georgia

Doug Brooks, left, and Rusty Wolf with their children

3. Short and (Very) Sweet. This is one of the first items I posted and it still gets page views from web searches about gay parents. I couldn’t be happier about that. Go ahead and click here to see what little Sophie has to say when asked a no-nonsense question.

4. A Gay Husband in Georgia Gets a Military ID Card. Attorney and veteran Jeff Cleghorn helped overturn Don’t Ask, Don’t Tell. So when I saw his brief Facebook post about the joy he and his husband experienced recently, I had to get more information to share here.

5. What’s His Story: The Run Commuter Gets to Work on Foot. When Atlantan Josh Woiderski started running to work a few years ago, he had no idea where it would take him. His blog, theruncommuter.com, caught on in other cities and other countries, and brought him national media attention and even an income stream. Organic genius.

Nick and Steven Carse of The King of Pops

Nick and Steven Carse of The King of Pops

6. 9 Business & Marketing Tips from Atlanta’s King of Pops. Another popular local story with high interest and plenty of photo opps. Hmm… I’m noticing some themes here…

And what’s not working for me? Wordless Wednesdays, the photo-only feature a blogging friend suggested I try. I enjoy it, but maybe I can save it for when I have something special, huh?

Let me know what you think I should take from this. And if you’re a blogger or web producer and you don’t already know your most popular pieces, find out now and see what you can learn about your  audience. The power of the web is ours only if we use it.

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