I love Honeysuckle Gelato, and now the local ice creamery is going to be part of Ponce City Market, just down the street from me. I created my first Storify piece to chronicle my love affair (so far) with the rich, delicious dessert.
Storify is a fun tool to play with, a different way to tell a story. As for the success of Honeysuckle (and King of Pops and Jeni’s Ice Cream and lots of food trucks), it’s about more than frozen treats. It’s about local, small businesses finding success by offering excellence in product and service and a rich, emotional connection that resonates and drives loyalty. And by connecting with Ponce City Market, one of the most exciting urban projects in the country, Honeysuckle has become part of the bigger story about Atlanta’s ongoing efforts to make intown living attractive, fun and smart. And crazy delicious.
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